> servile and sycophantic If one applies the typical standards of high school English to this article, asking "What is it trying to communicate?" "What is som

> servile and sycophantic If one applies the typical standards of high school English to this article, asking "What is it trying to communicate?" "What is someone trying to tell me?" etc., one will be left very empty. It's a puff piece, inflating a corporate celebrity. All of the text is designed to persuade you that "yes, indeed, this man surely is impressive. Yes, this company is impressive." With all that gleaming prose, it's easy to forget all the things one might want to know, such as, "How can I do this, too?" or "Are there any pitfalls or problems with this?" "Are these appropriations of resources worth it or is this a Dutch tulip fiasco playing out in slow-motion?" "Why are people so starved for quality in other parts of their lives that they demand quality in their digital appliances?" But none of that really matters, b/c Time is a dying, over-inflated magazine, so they'll just put "Apple" and "Design" in a headline, mollify people with fascinating details with no hint of self-reflection and call it a day. In short, this an article for sheep, not people trying to figure out how to make the world good.