You'd be surprised how easy it is to setup something useful, my in house one is about 250~ lines (ruby) connecting with some of my own API's too for config and

You'd be surprised how easy it is to setup something useful, my in house one is about 250~ lines (ruby) connecting with some of my own API's too for config and reporting. Previously I used advancedwebranking.com which worked well, but I only needed the rankings reports which I then needed to integrate into my own applications, so there was very little code to produce to get the functionality I needed.