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Maybe it's because I live in Palo Alto, but it seems, at least here, that there is a hollowing out of the middle end of the spectrum. On the low end, there are
by Patrick_Devine 13y ago
Maybe it's because I live in Palo Alto, but it seems, at least here, that there is a hollowing out of the middle end of the spectrum. On the low end, there are still the Target's and the Walmart's, and on the high end you have things like Stanford Shopping Center, Union Square, Santa Row, etc. The middle has taken a real beating though, as has the low middle. I'm not sure who shops at JC Penny, Sears, or even K-Mart for that matter.
- ams6110 13y agoK-mart's problem is that their merchandise is no better than what Wal-Mart carries, their selection is worse, and the shopping experience in their stores is, in my experience, worse than at Wal-Mart as hard as that may be to believe. Target seems to be a step above Wal-Mart/K-Mart, and I'm guessing that has been a big part of JC-Pennys' and Sears' problem. The local JC Penny's here has gone, and going to Sears feels like stepping into the 1970s, the store literally has not had a serious rennovation since then. Target stores are new, bright and well-organized and reasonably pleasant to visit.
- Patrick_Devine 13y agoI definitely agree. I think Target has positioned themselves as the low end place you go to shop if you don't want to be associated with the crowd that shops at Walmart. I'm not sure anyone even knew that that segment existed. You can see this playing out in the airlines as well. JetBlue/Virgin America/EasyJet are all low cost alternatives to the majors, but more upscale than RyanAir, Allegiant or Southwest. Actually, in many cases they're even nicer than the majors, but they can't offer great connections or as comprehensive business travel.