Exactly. It's so easy to jump in and code, without taking a good hard look at the feasibility of the business model, since hackers tend to look at the tech sid

Exactly. It's so easy to jump in and code, without taking a good hard look at the feasibility of the business model, since hackers tend to look at the tech side before all else. Spending a few days or weeks on the business model can save months of sacrifice, especially when building a product that is saturated with competition.