This might have an interesting product positioning aspect: Amazon is calling the product "prime", but it is actually a way to save money. Hence, this is no pre

This might have an interesting product positioning aspect: Amazon is calling the product "prime", but it is actually a way to save money. Hence, this is no premium product and there is no actual perception as a premium product by customers. Raising prices for an actual premium product wouldn't be an issue, but it seems actual product aspects and not naming counts.