A potentially interesting thread of discussion -- Who has ideas on how to handle customer service and public perception in an industry where the downside of a

A potentially interesting thread of discussion -- Who has ideas on how to handle customer service and public perception in an industry where the downside of a single bad event is the mix of horrific, intimate, and very newsworthy? Even if the rate of AirBNB disasters was only 1 disaster for every 1 million successful rentals, you'd still get very sticky disaster stories coming out regularly. Similar to how the evening news covers all the murders and trauma in the world, potentially inflating our perception of how often it happens.. Any general thoughts on what's required to thrive if you're in an industry where things will go wrong even if you do best practices conservatively everywhere, and the "going wrong" scenario is both quite bad and quite public?