It would look pretty much like it did in the mid 80s: fragmented, proprietary and designed to be monetized. Microsoft would have an internet, Google would have

It would look pretty much like it did in the mid 80s: fragmented, proprietary and designed to be monetized. Microsoft would have an internet, Google would have an internet, Amazon would have an internet, and they wouldn't directly interoperate. Both sides would gleefully charge subscribers to access another internet, and the interoperability wouldn't be complete. The technical and market forces that allowed TCP/IP become the de facto starting in the late 80s/early 90s would be fought tooth and nail, should they even recur. DRM would be built into the lowest level of the protocol stacks.