For me, I believe Netflix content is far superior to Amazon's. That doesn't prove anything. I think the main point which Marco is trying to make it is the infl

For me, I believe Netflix content is far superior to Amazon's. That doesn't prove anything. I think the main point which Marco is trying to make it is the inflexibility I as a consumer should have over choosing what I want and pricing the products accordingly. In some ways, it is similar to the wireless carriers post paid plans (until T-Mobile and AT&T recently changed this) where you paid the same monthly bill whether you get your phone or use a contract one. Consumers do not have option to opt out and pay for the entire bundle - thus also getting a far inferior product (Amazon Instant Videos) with a far superior one (2 day shipping). After this Prime price change and the fact that California purchases are taxed, I will not be renewing my Prime account. I have noticed that for most of my electronic/tech product shopping, I don't use Amazon anyways as I always have found things cheaper on competing sites (Adorama, Newegg, eBay or Apple). For the rest, I am fine with 4 day shipping instead of 2 day and, as Marco mentioned, for increasing number of Amazon products are now classified as Add-on products which is not cool as well..