And this year's Academy Award for Best First World Problems Post goes to................ Seriously, all of these companies compete for their customers. They're

And this year's Academy Award for Best First World Problems Post goes to................ Seriously, all of these companies compete for their customers. They're going to try and optimize their offerings to keep their customers. Sometimes they'll do a good job - like iMessage meaning no texting costs and locking people into the platform. Sometimes they'll do a sucky job, like Google + accounts. Half the time they'll be doing both simultaneously (iMessage and Maps) Those that irritate their customers over the long run will.......surprise surprise.....drive them to the better competitor platform. Both ways uphill in a snowstorm.