It's cringe-worthy for you, but it's actually popular amongst the target demographic and has probably done more for getting girls into tech than most other init

It's cringe-worthy for you, but it's actually popular amongst the target demographic and has probably done more for getting girls into tech than most other initiatives. You can deny it all you want, but many girls really do like that kind of thing - and denying their right to like that stuff is just as bad as denying their right to join the tech workforce. EDIT: I mean the initiative as a whole, not the video alone. The whole initiative has been done in a fairly cringe worthy way for me though, but for the target audience it mostly gets it right.