That is very interesting to me... When this first became a business a few years ago, I had hopped that we could get `laypeople` to review products, and then use

That is very interesting to me... When this first became a business a few years ago, I had hopped that we could get `laypeople` to review products, and then use a mass of consumer data to sell our services. This has not paned-out in practice; doing reviews on our system is not difficult but it is involved - you have to care about flavor and what you're tasting to do it. Also, going Standards/consumer route puts us into direct competition with many of the trade organizations that our clients belong to, like the SCAA and the BA - they try to sell their own sensory systems from 'partner companies' (that then donate money back to the organization...). I think it is better for us to gain the trust of a set of clients who are looking for a better way to taste products for quality control (based on science), and charge them for a service than to gamble on general consumers in the short term. In the long term.... I would love to have 1M+ random people using our app to review beer, coffee, and etc. [Do you still live in Kunming? // I use to live right around KNU!]