5 ms·

There is a lot of sexism in Europe. e.g. the European Union tried to get more women into science with a campaign called "Science: It's a girl thing"[1]. The pro

by rmc 13y ago

There is a lot of sexism in Europe. e.g. the European Union tried to get more women into science with a campaign called "Science: It's a girl thing"[1]. The promotional video[2] is painfully archiac. It looks like something straight out of Mad Men. "Pete, women are only interested in make up, so make sure we have lots of that" [1] https://science-girl-thing.eu/en/splash https://science-girl-thing.eu/en/splash [2] http://www.youtube.com/watch?v=g032MPrSjFA http://www.youtube.com/watch?v=g032MPrSjFA

sergiotapia 13y ago
That video is just cringe-worthy. What were they thinking?!
- facepalm 13y ago
  Perhaps they were thinking of TV Shows like Germany's Next Top Model? While I also think the video is ridiculous, who knows, perhaps it actually works for the audience of that TV show (which is most teenage girls). Advertising is more interested in results than in political correctness. Then again, advertising paid for by tax money? I suspect somebody went golfing and sealed the deal...
- RyanZAG 13y ago
  It's cringe-worthy for you, but it's actually popular amongst the target demographic and has probably done more for getting girls into tech than most other initiatives. You can deny it all you want, but many girls really do like that kind of thing - and denying their right to like that stuff is just as bad as denying their right to join the tech workforce. EDIT: I mean the initiative as a whole, not the video alone. The whole initiative has been done in a fairly cringe worthy way for me though, but for the target audience it mostly gets it right.
  - rmc 13y ago
    The video itself was taken down very quickly after numerous actual women in science saw it and (publically) WTFed.
- rmc 13y ago
  Maybe it was a whole pile of men who had no idea how women think?
petercooper 13y ago
What about this sort of thing though? Seems to be extremely popular amongst the target audience. http://www.amazon.com/Girls-Get-Curves-Geometry-Takes/dp/0452298741/ http://www.amazon.com/Girls-Get-Curves-Geometry-Takes/dp/045... http://www.amazon.com/Hot-Algebra-Exposed-Danica-McKellar/dp/0452297192/ http://www.amazon.com/Hot-Algebra-Exposed-Danica-McKellar/dp...
- facepalm 13y ago
  Are you sure the target audience is women? :-)
- rmc 13y ago
  It's either (a) evidence of that being extremely popular with women (b) or evidence of people with the power/ability/money/resources to make/sell/publish books thinking that that sort of thing is extremely popular with women. Not the same thing at all. After all, the original video was made by the European Commission to publicise their women in science campaign, which does not mean that the video is popular with women in science. Sometimes organisations make mistakes or are wrong.

by rmc 13y ago

sergiotapia 13y ago

That video is just cringe-worthy. What were they thinking?!

facepalm 13y ago
Perhaps they were thinking of TV Shows like Germany's Next Top Model? While I also think the video is ridiculous, who knows, perhaps it actually works for the audience of that TV show (which is most teenage girls). Advertising is more interested in results than in political correctness. Then again, advertising paid for by tax money? I suspect somebody went golfing and sealed the deal...
RyanZAG 13y ago
It's cringe-worthy for you, but it's actually popular amongst the target demographic and has probably done more for getting girls into tech than most other initiatives. You can deny it all you want, but many girls really do like that kind of thing - and denying their right to like that stuff is just as bad as denying their right to join the tech workforce. EDIT: I mean the initiative as a whole, not the video alone. The whole initiative has been done in a fairly cringe worthy way for me though, but for the target audience it mostly gets it right.
- rmc 13y ago
  The video itself was taken down very quickly after numerous actual women in science saw it and (publically) WTFed.
rmc 13y ago
Maybe it was a whole pile of men who had no idea how women think?

petercooper 13y ago

What about this sort of thing though? Seems to be extremely popular amongst the target audience. http://www.amazon.com/Girls-Get-Curves-Geometry-Takes/dp/0452298741/ http://www.amazon.com/Girls-Get-Curves-Geometry-Takes/dp/045... http://www.amazon.com/Hot-Algebra-Exposed-Danica-McKellar/dp/0452297192/ http://www.amazon.com/Hot-Algebra-Exposed-Danica-McKellar/dp...

facepalm 13y ago
Are you sure the target audience is women? :-)
rmc 13y ago
It's either (a) evidence of that being extremely popular with women (b) or evidence of people with the power/ability/money/resources to make/sell/publish books thinking that that sort of thing is extremely popular with women. Not the same thing at all. After all, the original video was made by the European Commission to publicise their women in science campaign, which does not mean that the video is popular with women in science. Sometimes organisations make mistakes or are wrong.