Squatting is not a problem: you just cannot use a registered brand name w/out permission. Period. Now, let's look at it the other way around: using the new TLD

Squatting is not a problem: you just cannot use a registered brand name w/out permission. Period. Now, let's look at it the other way around: using the new TLDs I tried to register iloveto.run but my registrar explained that I now need additional paperwork in order to first register the brand name (or prove that I already own it) and then request ICANN for the domain registration (not granted that I will get it even then). Who has the money and time for this bs process? Big corp. So I presume that Nike, Adidas et al will fight (legally) each other to register every imaginable combination of words plus .run? Fuck it, squatting or not we need to decentralize the DNS. It will be like the gold rush: who ever gets there first deserves it.