5 ms·

That's a genius use of that offering. Great instant story. As for the offering itself (pre-paying a large sum in advance for, essentially, free-food-for-life

by patio11 13y ago

That's a genius use of that offering. Great instant story. As for the offering itself (pre-paying a large sum in advance for, essentially, free-food-for-life at a new restaurant): I wonder if that's a sane method for restaurants generally. There are two in Ogaki that I'd happily spend $1k on, but I'd worry that it would change my relationship with the owners. Being a regular at the local diner is great -- the owner comes out to greet you when you come in, you always get exactly what you like exactly the way you like it, and in general they try to make you feel like a king. I'd hate to have date night in 2019 ruined by "Patrick, you're here again? Dude, it's a Saturday night. I could sell that table. #($'#( it. Well, OK, what will it be -- the free #%(#ing burger again?"

venomsnake 13y ago
Well a 1000 burgers are 3 years worth of lunch. Also if you are allowed to take a few at a this is great marketing for free - telling all the colleagues - a few burgers are on me in that place. Chances to convert to a regular at least one of them is high. Probably it is how the awards will be defined. Because kickstarter is not preorder. Also the Kickstarter community so far has shown to be remarkably supporting. So I doubt that they will abuse the privileges that will be awarded. Also basic rule for the rewards should be that you are overpaying but you like it that way. The 1000 burgers for 1000 GBP is clearly unsustainable. But looking at the KS it seems more like a marketing stunt the high tiers. So it is probably budgeted.
- ashray 13y ago
  It's quite unlikely that someone who orders a 1000 burgers is actually going to eat them. I can't picture myself eating 1000 of the same kind of burger .. or in the same place.. I guess most people would eat 200 burgers (I'd say at the high end..) which would come out to 5GBP per burger. Not bad for the establishment.. I can't think of any average but even 100 sounds high to me.
  - shasta 13y ago
    Did you see the picture of the burger in the article? All this guy has to do is declare that remaining prepaid burgers are non-transferable upon death, and he'll only ever have to make a few hundred per buyer.
    - cfontes 13y ago
      That is a good point to raise :D I had a micro heart attack just by looking at it.
    - andrewmcdonough 13y ago
      Actually the burger in the picture is healthier than you'd think. It's very good quality beef. I have a balanced diet and exercise lots. I also subscribe to the 'fat is not the enemy' school of thought. Maybe I'll take some before and after photos to prove it!
      - asciimo 13y ago
        The quality of the beef isn't the point. http://www.washingtonpost.com/national/health-science/too-much-protein-could-lead-to-early-death-study-says/2014/03/04/0af0603e-a3b5-11e3-8466-d34c451760b9_story.html http://www.washingtonpost.com/national/health-science/too-mu...
        andrewmcdonough 13y ago
        There has been much discussion on this piece of research, and issues raised about the reporting of it. I think the response from the NHS was balanced: http://www.nhs.uk/news/2014/03March/Pages/high-protein-diet-may-be-harmful-for-middle-aged.aspx http://www.nhs.uk/news/2014/03March/Pages/high-protein-diet-...
        barry-cotter 13y ago
        That study is garbage. It doesn't distinguish between processed and unprocessed meat. It is best filed in the circular container on the floor.
tripzilch 13y ago
yes but check it--the other part of the offer is that you must order two at a time. so, assuming you're not going to chow down two burgers on your own, you'll be introducing a new potential customer every time.
- cfontes 13y ago
  With 1k burgers? You could just order one to eat there and one to go. If you don't eat it later. Well, 998 to go now.
  - evan_ 13y ago
    Plus, with this strategy you'll have a heart attack and die within the first year, so the rest of the burgers will go unclaimed.
aleem 13y ago
That scenario is quite funny. Isn't it just a loss-leader model though? You will probably want sides and drinks (drinks have the highest margins). In this author's case, he will be introducing new customers to the restaurant. In fact a stipulation "exactly two burgers" instead of "at least two burgers" would have been better. Also the opportunity cost of selling a table is fairly low (about 10 GBP if that is the cost of two burgers). Personally, I have fallen in love with some burgers but after a month or two of obsessing I have to hold back because of satiation.
Spockulus_Rift 13y ago
The relationship shift on presales definitely will happen. 1) I was a frequent customer at a Brooklyn record store. Sold the owner hundreds of dollars of records for a massive credit. Everytime I used said credit he'd grumble a little about not making a big sale. 2) Chiropractor I liked, saved money by buying 20 sessions at a greatly reduced per session price. Soon I was getting calls every week that I needed to start coming in weekly to burn through my package.
andrewmcdonough 13y ago
That's a good point, but in this case, I'm guessing that Tom will be more than happy with me blogging about how good his burgers are a few times a week, and introducing 500 new customers :-)

by patio11 13y ago

venomsnake 13y ago

Well a 1000 burgers are 3 years worth of lunch. Also if you are allowed to take a few at a this is great marketing for free - telling all the colleagues - a few burgers are on me in that place. Chances to convert to a regular at least one of them is high. Probably it is how the awards will be defined. Because kickstarter is not preorder. Also the Kickstarter community so far has shown to be remarkably supporting. So I doubt that they will abuse the privileges that will be awarded. Also basic rule for the rewards should be that you are overpaying but you like it that way. The 1000 burgers for 1000 GBP is clearly unsustainable. But looking at the KS it seems more like a marketing stunt the high tiers. So it is probably budgeted.

ashray 13y ago
It's quite unlikely that someone who orders a 1000 burgers is actually going to eat them. I can't picture myself eating 1000 of the same kind of burger .. or in the same place.. I guess most people would eat 200 burgers (I'd say at the high end..) which would come out to 5GBP per burger. Not bad for the establishment.. I can't think of any average but even 100 sounds high to me.
- shasta 13y ago
  Did you see the picture of the burger in the article? All this guy has to do is declare that remaining prepaid burgers are non-transferable upon death, and he'll only ever have to make a few hundred per buyer.
  - cfontes 13y ago
    That is a good point to raise :D I had a micro heart attack just by looking at it.
  - andrewmcdonough 13y ago
    Actually the burger in the picture is healthier than you'd think. It's very good quality beef. I have a balanced diet and exercise lots. I also subscribe to the 'fat is not the enemy' school of thought. Maybe I'll take some before and after photos to prove it!
    - asciimo 13y ago
      The quality of the beef isn't the point. http://www.washingtonpost.com/national/health-science/too-much-protein-could-lead-to-early-death-study-says/2014/03/04/0af0603e-a3b5-11e3-8466-d34c451760b9_story.html http://www.washingtonpost.com/national/health-science/too-mu...
      - andrewmcdonough 13y ago
        There has been much discussion on this piece of research, and issues raised about the reporting of it. I think the response from the NHS was balanced: http://www.nhs.uk/news/2014/03March/Pages/high-protein-diet-may-be-harmful-for-middle-aged.aspx http://www.nhs.uk/news/2014/03March/Pages/high-protein-diet-...
      - barry-cotter 13y ago
        That study is garbage. It doesn't distinguish between processed and unprocessed meat. It is best filed in the circular container on the floor.

tripzilch 13y ago

yes but check it--the other part of the offer is that you must order two at a time. so, assuming you're not going to chow down two burgers on your own, you'll be introducing a new potential customer every time.

cfontes 13y ago
With 1k burgers? You could just order one to eat there and one to go. If you don't eat it later. Well, 998 to go now.
- evan_ 13y ago
  Plus, with this strategy you'll have a heart attack and die within the first year, so the rest of the burgers will go unclaimed.

aleem 13y ago

That scenario is quite funny. Isn't it just a loss-leader model though? You will probably want sides and drinks (drinks have the highest margins). In this author's case, he will be introducing new customers to the restaurant. In fact a stipulation "exactly two burgers" instead of "at least two burgers" would have been better. Also the opportunity cost of selling a table is fairly low (about 10 GBP if that is the cost of two burgers). Personally, I have fallen in love with some burgers but after a month or two of obsessing I have to hold back because of satiation.

Spockulus_Rift 13y ago

The relationship shift on presales definitely will happen. 1) I was a frequent customer at a Brooklyn record store. Sold the owner hundreds of dollars of records for a massive credit. Everytime I used said credit he'd grumble a little about not making a big sale. 2) Chiropractor I liked, saved money by buying 20 sessions at a greatly reduced per session price. Soon I was getting calls every week that I needed to start coming in weekly to burn through my package.

andrewmcdonough 13y ago

That's a good point, but in this case, I'm guessing that Tom will be more than happy with me blogging about how good his burgers are a few times a week, and introducing 500 new customers :-)