> Not going to happen. The television/media industry is addicted to the ad rates you get from traditional television, and have to put many more ads into online

> Not going to happen. The television/media industry is addicted to the ad rates you get from traditional television, and have to put many more ads into online content to receive the same revenue I know there's a reason (traditional ad rates, etc.) - but I don't understand the disparity between online and television advertising rates. If anything online advertising would seem to be significantly more powerful since you can build customized profiles about the viewers (vs. only having a Nielsen chips in every so many households) and broad TV show audiences.