This works fine if you don't have a marketing team to answer to or a CEO who's sister has just got 3/4 of the way through her JQuery class at JC and "has some i

This works fine if you don't have a marketing team to answer to or a CEO who's sister has just got 3/4 of the way through her JQuery class at JC and "has some ideas". Also, this blog post comes from the perspective of a single use website. Treehouse, build a website. AirBNB, rent a pad, etc.. There are corporate websites out there with multiples of sub-companies and 100s of different product offerings all competing for space. Putting up a full screen image and a button that says "Get Started!" is the easy stuff and isn't what I would consider the definitive example of good web design.