I use it because that's the closest term I can think of where a single person gets so strongly associated with an organization that we attribute the qualities o

I use it because that's the closest term I can think of where a single person gets so strongly associated with an organization that we attribute the qualities of that organization to the person. I guess it's not exactly right, but I can't think of a better term, either. Maybe 'personify'. I'd bet German has a good word for this.