3 ms·
Why do you use the term "anthropomorphize"? I think a better term for what you're describing Harvard as doing is "trading on mystique".
by mjklin 13y ago
Why do you use the term "anthropomorphize"? I think a better term for what you're describing Harvard as doing is "trading on mystique".
- kolbe 13y agoI use it because that's the closest term I can think of where a single person gets so strongly associated with an organization that we attribute the qualities of that organization to the person. I guess it's not exactly right, but I can't think of a better term, either. Maybe 'personify'. I'd bet German has a good word for this.