I realize this is the media playing out this story as well as possible, but this article focuses entirely on "free shipping" and never bothers to mention the fa

I realize this is the media playing out this story as well as possible, but this article focuses entirely on "free shipping" and never bothers to mention the fact that prime is "free 2-day shipping." The distinction is pretty major. eg - The example used in the article is $10 + $3.99 shipping, vs $13.99 on prime. What they fail to mention is that $10 + $3.99 for 5-8 day shipping is not equivalent to $13.99 for 2 day shipping. I'm not saying I love it, but I never once believed I was paying upfront for free shipping when I bought prime. I was paying for an upgrade to 2-day shipping. The 2-day upgrade may not seem like much now, because items ordered on Amazon often still show up in 2-3 days without it, but that was not the case a few years ago when items normally took 5+ days to show up on my doorstep.