haha. Well, I doubt you're an idiot. Buzzwords serve a purpose insofar as they're a good shorthand for defining categories of product offerings. E.g., ETL, Data

haha. Well, I doubt you're an idiot. Buzzwords serve a purpose insofar as they're a good shorthand for defining categories of product offerings. E.g., ETL, Data Warehouse, Mobile Device Management, etc. all have pretty well understood parameters within which the vendors, buyers, analysts, etc. operate.