Well, I can give you my perspective. I'm lazy when it comes to food: my primary motivator with respect to food is not being hungry. While I like to eat food an

Well, I can give you my perspective. I'm lazy when it comes to food: my primary motivator with respect to food is not being hungry. While I like to eat food and definitely have types I prefer over others, I don't like to source them, prepare them or clean up afterwards. I also don't like that I have a whole room dedicated to the storage, processing and cleanup of food and food-related paraphernalia. Basically, aside from the 'provides vital sustenance' aspect of it, I don't believe food enhances my life in any way. A product that claims good, fast, palatable nutrition with a minimum of effort? I will give that a try.