I don't think the ridership has to be that large, as when I lived in South Lake Tahoe (fairly small town) they had something similar. $5 to go anywhere in town

I don't think the ridership has to be that large, as when I lived in South Lake Tahoe (fairly small town) they had something similar. $5 to go anywhere in town on a small bus, door to door. It may have been subsidized by the town however, so perhaps a private company would need a larger ridership base to become profitable. I looked into this and apparently it's called "Demand Responsive Transport" in the city-planner lingo. http://en.wikipedia.org/wiki/Demand_responsive_transport http://en.wikipedia.org/wiki/Demand_responsive_transport