@zippergz: I do ads at a performance based marketing company. For some clients Facebook is great at driving tons of volume with good performance. I've also seen

@zippergz: I do ads at a performance based marketing company. For some clients Facebook is great at driving tons of volume with good performance. I've also seen clients who pay a bunch for user-signups and it doesn't back out to sales for their particular product. Buying likes is something people do more for brand awareness (not so different than say McDonalds buying a TV commercial but can't measure the exact ROI). I think the difference often comes down to how well you set up your campaign. There is often a razor thin line between profitability and losing money in a performance-based campaign you're tying directly to sales. If you'd like to ping me at jonathan@hypedsound.com or let me know through here what your product is, I might be able to guess at whether it seems feasible.