Something I noticed when taking a new job at a startup recently is that people seem to latch onto the idea of a USP being some fancy bell or whistle. The idea t

Something I noticed when taking a new job at a startup recently is that people seem to latch onto the idea of a USP being some fancy bell or whistle. The idea that "everything else in the market is terrible, we're making it easier" can set you apart seems to be lost on a surprisingly large number of people.