The article itself mentions the gambletron website several times, even right at the start: > Introducing Gambletron2000.com, a tool that uses live in-game gamb

The article itself mentions the gambletron website several times, even right at the start: > Introducing Gambletron2000.com, a tool that uses live in-game gambling data to quantify excitement in sports, ... So I think it's just that the two websites are related, not blogspam.