Maybe. Though the page, taken in the context of the overall site, doesn't scream satire. I'd be disinclined to put a joke page on my consultancy's website, but

Maybe. Though the page, taken in the context of the overall site, doesn't scream satire. I'd be disinclined to put a joke page on my consultancy's website, but if I did, I'd be sure to make the joke 110% clear. So my suspicion is that the word reuse is just the writer's habit, not evidence of a joke. (Many writers have such habits, especially amongst those of us who aren't writers by trade.)