3 ms·
Classy post by Amazon. Not a lot of marketing fluff about the added value of this price increase (many companies try to spin it). And a link to cancel on the
by kenjackson 13y ago
Classy post by Amazon. Not a lot of marketing fluff about the added value of this price increase (many companies try to spin it). And a link to cancel on the page. It felt like I was being treated like a respected adult customer.
- ethikal 13y agoThe email they sent to current Prime customers was very classy and effective as well... Dear ________, We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on October 29, 2014. Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners' Lending Library. For more information about your Prime membership, visit our Prime membership page. Sincerely, The Amazon Prime Team
- Xdes 13y agoI'm going to take advantage of the cancel link. Ever since they put in the add-on items I've started shopping at the local grocery store.
- Osmium 13y agoThat's nice here, but in the UK they just upped the price from £49 to £79 along with the introduction of Amazon Instant Video, and that was definitely spun as "look at all this extra content you're getting!" Nevermind if you don't actually intend on using Amazon Instant Video...