Heh, my employment agreement gives me a lot of freedom to do "whatever" since I negotiated that initially due to some ongoing contracting support I needed to pr

Heh, my employment agreement gives me a lot of freedom to do "whatever" since I negotiated that initially due to some ongoing contracting support I needed to provide. I've always viewed the blog->consulting path as sort of an underwear gnomes problem. Step 1: Blog about X Step 2: ??? Step 3: PROFIT!(consult!) The time and knowledge necessary to successfully build a web audience are non-trivial when you lack a pre-existing public persona or a measurable marketing budget.