Yep. Good software companies tend to get this. But the zillions on creative digital-media agencies that popped up recently, and realized that yes, what they are

Yep. Good software companies tend to get this. But the zillions on creative digital-media agencies that popped up recently, and realized that yes, what they are doing is software development and nothing else, and that their "creative secret sauce" only contributes 10% max to the business fail to get his big time!