It's a cool service (and it caught my attention) but isn't the price a little high? I really considered it until I saw the prices. Correct me if I'm wrong, but

It's a cool service (and it caught my attention) but isn't the price a little high? I really considered it until I saw the prices. Correct me if I'm wrong, but the basic plans just seem like template work. I feel like if I'm going to pay that much for something like this I need to have a personal relationship with the designer.