Brian, excellent point. The gold is always in the data that you collect so trying to sell/license the data is an option. The problem is that you need a long(er)

Brian, excellent point. The gold is always in the data that you collect so trying to sell/license the data is an option. The problem is that you need a long(er) runaway to execute that strategy. You need some investment (maybe even a large one) to sustain you while you're in the red.