So? Programmers aren't the target market, regular office workers who use MS Office are the targets. It's easier to sell a manager on the idea of using Google Do

So? Programmers aren't the target market, regular office workers who use MS Office are the targets. It's easier to sell a manager on the idea of using Google Docs when you have a list of features rather than just a brand-name. "Go Google" is a good slogan I think, and the list of features will start to become associated with it. People still think that Google is a search engine company. I think they're trying to re-brand themselves, at least for one target market.