I notice a different formula applies for an upstart competitor. Quintura gets mentioned in the third sentence. This is different from Men's Wearhouse, where a

I notice a different formula applies for an upstart competitor. Quintura gets mentioned in the third sentence. This is different from Men's Wearhouse, where an article on suits being back benefits business regardless of how many people see the company name. They can afford the "expert, expert, client quote" pattern burying their name deeper.