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I'll have to check them out. Both MixPanel and Heap give us some basic demographics info but we aren't doing much with that right now. We are still at a very b
by canterburry 13y ago
I'll have to check them out. Both MixPanel and Heap give us some basic demographics info but we aren't doing much with that right now.
We are still at a very basic stage and mainly want to ensure signup completion once started. This obviously means the messaging flow needs to be aware of what the signup process entails and at what stage the prospect is.
Currently, we do this with a whole bunch of meta attributes attached to each user profile and derive what has been completed and what remains. However, this makes for some message logic to derive remaining steps, past messaging history etc.
- dylz 13y agoI might have phrased that badly, I mean what kind of service are you offering? Gaming? Software? With things that are developer-focused, you might have to write some code inhouse or server side (we use mp.track server side too), because those types of people have close to 100% adblock use-rate (the only time they don't use it is when they're forced to use IE on a work machine or w/e), which would render a lot of client-side funnels and tracking solutions useless
- canterburry 13y agoI see, we don't do anything with ads at all and yes, we are developer focused. Saas product to scale and crop responsive images. Since we already have their contact info at this point, we wanted to simply reach out directly via email.
- dylz 13y agoIt doesn't have anything to do with ads: adblock will block "trackers" (like seewhy, mixpanel, etc) as a side effect.
- canterburry 13y agoI see. Well, have noticed some discrepancies between visitors between HeapAnalytics and MixPanel...maybe that's what's going on.