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Wow. I've always wondered: Is this kind of empty, buzzwordy writing effective? Does it sell? So many companies write this way. I could believe they do so only
by jarrett 13y ago
Wow. I've always wondered: Is this kind of empty, buzzwordy writing effective? Does it sell?
So many companies write this way. I could believe they do so only because their staff never learned how to write good sales copy. Or is there some actual merit to it? Do they know something I don't--namely, that buzzwords sell?
- vehementi 13y agoI think it's a joke, just based on the obvious word reuse: > We are an innovation focused services firm with 100% focus in the emerging technologies. This razor sharp focus has allowed us to differentiate from our competitors in many different ways:
- jarrett 13y agoMaybe. Though the page, taken in the context of the overall site, doesn't scream satire. I'd be disinclined to put a joke page on my consultancy's website, but if I did, I'd be sure to make the joke 110% clear. So my suspicion is that the word reuse is just the writer's habit, not evidence of a joke. (Many writers have such habits, especially amongst those of us who aren't writers by trade.)
- Stratoscope 13y agoI've actually had some personal interaction with this company, and I'm pretty sure that the writing style is not satire and not a joke. It's the way somebody actually writes.