Look into the art of selling luxury goods and services. Luxury is never about price—it's about aesthetics, authenticity, brand, and experience. In fact, price

Look into the art of selling luxury goods and services. Luxury is never about price—it's about aesthetics, authenticity, brand, and experience. In fact, price is an outdated concept that's only relevant in a socialist model of thinking (i.e. where the sole criterion for production is use-value). Price and value are incompatible with laissez-faire capitalism. Luxury transcends the value equation.