4 ms·
"Go Google"? Checklist of features? Really? This smells like a bad IT magazine ad. It lacks the class I expect from them.
by mullr 17y ago
"Go Google"? Checklist of features? Really? This smells like a bad IT magazine ad. It lacks the class I expect from them.
- bigbang 17y agoSings of Google becoming more like Microsoft.
- omouse 17y agoSo? Programmers aren't the target market, regular office workers who use MS Office are the targets. It's easier to sell a manager on the idea of using Google Docs when you have a list of features rather than just a brand-name. "Go Google" is a good slogan I think, and the list of features will start to become associated with it. People still think that Google is a search engine company. I think they're trying to re-brand themselves, at least for one target market.
- lunchbox 17y agoI'm trying to understand why this bothers you. Are they not supposed to talk about their features?
- mullr 17y agoIt bothers me because of the associations it brings to mind. This style of advertising is indicative of the kind of product development that google is supposed to stand against. When I see such an ad, my first reaction is to think "if you have to advertise like this..." Of course there are all kinds of good reasons and places to talk about features. This way of doing it just feels tacky.