My (possibly contentious) experience: assume they are smart, like facts and can smell BS from a mile away. Most wealthy people have loads of experience with sl

My (possibly contentious) experience: assume they are smart, like facts and can smell BS from a mile away. Most wealthy people have loads of experience with sleazy people trying to take money from them. So if they're still wealthy it probably means they're good at detecting BS and ignoring "sales tricks". So be genuine, be informed and be brief.