To clarify: No. A businesses costs shouldn't become our costs. I'm just saying that it's a fallacy to think that an online sale is wholly responsible for the

To clarify: No. A businesses costs shouldn't become our costs. I'm just saying that it's a fallacy to think that an online sale is wholly responsible for the sale. They do rely on those huge investments by showrooms/dealers. So, in a "right evolution", I envision smaller showrooms, wide variety + low inventory per unit. (Yes, like an Apple store). Similarly, if stores like Best Buy died, Amazon sales of consumer electronics would fall. So, Amazon would likely buy up 1/2 the brick & mortars, to create showrooms. But, until Best Buy dies, Amazon is happy that they provide free showrooms that everyone hates, but still uses & abuses.