Speaking from personal experience, unless you expect a user base in the upper 100k to 1M+, you'll be talking less than a cup of coffee from Apple's ad base. Di

Speaking from personal experience, unless you expect a user base in the upper 100k to 1M+, you'll be talking less than a cup of coffee from Apple's ad base. Direct ads may work, but you will need metrics on your users in order to prove the value to potential ad buyers. If you don't fall into either of these two categories, you're better off using either a nominal sum, if you think it's worth it, or doing a freeware version with some features and a paid "deluxe" version. People will support reasonable prices for genuinely useful apps, but you have to taper your expectations and be prepared for criticism from some users. Even AAA quality apps have someone who "hates" it or thinks it's too expensive. You only get responses from people who love or hate an app most of the time.