I agree with you on this - I actually believe that the main issue is timing. Let's take The Great Gatsby as a quick example: Google shows the US release date a

I agree with you on this - I actually believe that the main issue is timing. Let's take The Great Gatsby as a quick example: Google shows the US release date as May 1 2013 in cinemas, with the DVD release on August 27 2013 - nearly 4 months after it's first out. By this time people will have been downloading a version of the film for at least a couple of months. Very few cinemas will still be screening the film after 3 months, so where does one go to see it in that period? The easy answer is to the internet. I believe that people will pay, and Spotify has huge success in releasing albums either early, at the same time or very shortly after physical release. Whilst this wouldn't be possible with films due to the fact that there isn't much of a secondary market (bands now taking the attitude that albums are a support to merch/shows), there is a need to rethink how quickly people can get access to films. If an HD rip is available after 2 months then perhaps iTunes should be ready to release the film at a higher price point (as they already do for some early digital releases) for those who are willing to pay the extra.