I did that with my father's computer store website back in 1998. We had computer descriptions, a price, and a 'buy online' button. The button just had a hit cou

I did that with my father's computer store website back in 1998. We had computer descriptions, a price, and a 'buy online' button. The button just had a hit counter on the page, with directions to the store. Every hit meant someone wanted to buy a computer through our website and couldn't. I showed him the data that we could double our sales just by making an online store, but he was not convinced. In any case, the cash flows of that business wouldn't have worked out for him. Still, I thought this was a widely known technique.