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Effective focus groups aren't up-front or honest either. Effective experiments don't tell the person what the experiment is.
by petervandijck 13y ago
Effective focus groups aren't up-front or honest either. Effective experiments don't tell the person what the experiment is.
- ForHackernews 13y agoBut they at least tell you that it is an experiment. Maybe we need human-subject ethics boards for marketers.
- troymcginnis 13y agoJust knowing that it's an experiment defeats the purpose. By getting honest responses and behaviors, it is easier to build a solution that people actually need or would actually use.
- eropple 13y agoAnd at the end of the entire process you've wasted their time with a nonfunctioning product. Focus groups et al. are consensual. This is deceptive.
- bvanvugt 13y agoNote we call it a "Demo" right on the landing page - we made no promises up-front, and had no intention of deceit.
- sqrt17 13y agoDemo means "demonstrator". Usually you use it to demonstrate (show) what your product can do. If it doesn't, you show them something that doesn't exist, and it's more of an illusionist show than a real demonstration.