The second paragraph of the article is paired with screenshots that document the test very clearly. Here's a summary: 1. Kayak added a small message saying "SS

The second paragraph of the article is paired with screenshots that document the test very clearly. Here's a summary: 1. Kayak added a small message saying "SSL/TLS encrypted payment" to the bottom of the form. 2. In Kayak's test, people tended to book less when the message was not included. 3. According to the interview, this contradicts what other people on the internet say. 4. Conclusion: "Just because something worked for someone else doesn’t mean it will work for all apps. You have to try it out yourself."