I use 'hollywood' as a way to describe the industry not the individual players. There are people in 'hollywood' that tried different business models (Louis CK c

I use 'hollywood' as a way to describe the industry not the individual players. There are people in 'hollywood' that tried different business models (Louis CK comes to mind), and have found extreme success in doing so. There is a need for an old, outdated business model, that doesn't benefit the consumer -- and it would appear no longer benefits the industry -- to change. Consumers want content on demand, without delay, both offline and online. If 'hollywood' as an industry does not accommodate the change in consumer behavior, they will lose to other sectors that do accommodate this change.