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Didn't Ray Kroc say something to the effect of McDonald's product not being hamburgers -- anyone can make a better hamburger than McDonald's in their kitchen. M
by mcdougle 13y ago
Didn't Ray Kroc say something to the effect of McDonald's product not being hamburgers -- anyone can make a better hamburger than McDonald's in their kitchen. McDonald's burgers aren't the best; they're easy to obtain.
Just like Bud Light -- it sucks, but you don't have to spend a whole day cooking it and then a whole month waiting for it to be ready to drink it.
- mathattack 13y agoConsistency too. McD is about process.