This is funny and I've seen startups do it as well as product managers at bigger companies: One of the biggest mistakes startups make is treating launch like t

This is funny and I've seen startups do it as well as product managers at bigger companies: One of the biggest mistakes startups make is treating launch like the be all end all. "It's like if you just launched, dropped the mic, and said peace out, we’re done," Marooney says. And I really like this analogy: Launching is like the opening move in a chess game. So true. You need to have next steps planned out with different options depending on how customers or competitors react.