Of course it's fragile attachment to friends and family in a company can be more motivating then any speech a founder can give. You are a lot more motivated to

Of course it's fragile attachment to friends and family in a company can be more motivating then any speech a founder can give. You are a lot more motivated to give it your all when you know a friend or family member is relying on you then some random strangers you happen to work with. You can't have a united, motivated team that you can chop up however you like without consequences.