4 ms·
His words: "Once the Manifesto became popular, the word agile became a magnet for anyone with points to espouse, hours to bill, or products to sell. It became
by projectileboy 13y ago
His words:
"Once the Manifesto became popular, the word agile became a magnet for anyone with points to espouse, hours to bill, or products to sell. It became a marketing term, co-opted to improve sales in the same way that words such as eco and natural are. A word that is abused in this way becomes useless—it stops having meaning as it transitions into a brand."
From his company's website:
http://pragprog.com/categories/practices http://pragprog.com/categories/practices
I think the callout is appropriate.
- lucisferre 13y agoNo not really. None of those are books he wrote himself. He runs a book publishing company. It's primary purpose is to publish books people want to buy. Though I'll agree that many of those authors capitalize on the exact things he is railing against in his post.