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Brewing (and wine making) seems like the rare field(s) that consumers think they can do better. I don't think I can make a better computer than Apple just beca
by mathattack 13y ago
Brewing (and wine making) seems like the rare field(s) that consumers think they can do better.
I don't think I can make a better computer than Apple just because I use one. I don't think I can block better than the offensive lineman on the 49ers, even if I think he's incompetent. I can't make a car better than GM, even if I might drive one.
Yet why do so many people think opening a brewery is easy?
Beer Wars is a great documentary on the fight craft brewers have against the big beer companies. [1] The war is all in distribution.
http://www.imdb.com/title/tt1326194/ http://www.imdb.com/title/tt1326194/
- rsl7 13y agomight be because with homebrew it really is so easy to make good beer. even easier than becoming good at grilling burgers. scaling up is the problem.. and then all that entrepreneur stuff.
- eru 13y agoAnd beer even used to be something every self-respecting wife would make at home.
- mcdougle 13y agoDidn't Ray Kroc say something to the effect of McDonald's product not being hamburgers -- anyone can make a better hamburger than McDonald's in their kitchen. McDonald's burgers aren't the best; they're easy to obtain. Just like Bud Light -- it sucks, but you don't have to spend a whole day cooking it and then a whole month waiting for it to be ready to drink it.
- mathattack 13y agoConsistency too. McD is about process.